
AI plush companions
Plush characters with voice interaction, expressive eyes and connected audio — the core platform for brand-led AI toy programmes.
AI TOYS · INTERACTIVE PLUSH · OEM / ODM
We develop and manufacture AI plush toys, interactive companions and sound products for brands worldwide. Electronic engineering and plush manufacturing sit in the same factory, so the speaker, the battery and the pattern are designed together — from concept to mass production.

Product platforms
Each platform can be adapted to a brand’s character, content and packaging. Choose the platform first; the details follow from it.

Plush characters with voice interaction, expressive eyes and connected audio — the core platform for brand-led AI toy programmes.

Touch, tilt and sound-reactive plush built around a defined behaviour map, without requiring an app to be interesting.

Board and paper books with embedded audio panels — page-to-audio mapping, multilingual content and print in one project.

Card readers, talking flash cards and learning pads where content is expandable after launch.

Pattern making, cutting, sewing, filling and finishing in-house, for plush products with or without electronics.

Module and panel assemblies supplied for integration into products printed or assembled elsewhere.

Why XDT
Most toy projects fail at the seam between the soft body and the electronics. The speaker needs volume, the battery needs a cavity, the pattern needs symmetry, and the three requirements arrive from different teams at different times. When they are not resolved together, the first sample looks right and the production run does not.
We manufacture both sides. Pattern making, cutting, sewing and filling sit alongside electronics assembly and testing, which means the internal layout is agreed against a real plush body rather than a drawing of one.
How a project runs
Nothing moves to the next stage until the current one is signed off. That is what keeps a sample and a production run describing the same product.
Intended user, target market, content scope and target price. The output is a one-page brief both sides work from — not a slide deck.
Pattern, internal layout, electronics placement and material selection. Feasibility and tooling are settled here, before anything is sampled.
A physical sample with a documented configuration: artwork revision, audio revision, hardware and packaging. The approved sample becomes the production reference.
Batch scheduling, in-line inspection against the approved sample, final inspection, and a handover pack covering spares and after-sales.
Inside the factory
Pattern room, cutting, sewing, electronics assembly and testing — photographed on the production floor.









Engineering
An AI plush companion is three products in one: a soft body, a connected device and a content service. Each has constraints, and the project only works when they are designed against each other.
The plush body sets where the speaker, microphone and battery can sit. The electronics set the internal volume available. The service defines what the product can actually say — and for how long.
Content
Audio is not an afterthought on these products. The scripts, the voice direction, the language versions and the loop behaviour all affect how the product feels in use.
Original scripts written for the intended age range, with pronunciation and pacing reviewed before recording.
Translated editions are re-recorded, not re-cut — word length, cultural references and pacing change per language.
Whether content can change after launch decides the storage model, the connector set and the service around the product.
Start a project
Send the product idea, the target market and the quantity you have in mind. We reply with the questions that actually affect cost and timing.
Prefer email? ryan@xinditai.com
Phone / WhatsApp: +86 138 2889 1874
Buyer questions
MOQ depends on tooling, fabric minimums, electronics and packaging. A project using existing patterns and stocked materials can start lower than one that needs a new plush pattern and a new housing. Ask which of those is currently the constraint — that is the only one worth negotiating.
Yes, in both directions. We produce from a completed design package, or develop structure, electronics and materials together with the brand when the concept is not finalised.
Sampling runs from specification and pattern work through prototype assembly and review. Each stage produces a document the next stage works from, so the sample you approve is the sample that goes to production.
We prepare the product for the assessment the target market requires and agree the test plan with the brand. Final certification is issued by an accredited laboratory; the applicable standard depends on the product and the destination.
Most programmes go to the US and the EU, with tooling and packaging adapted per market. Language versions are produced for the destination, not added afterwards.
Send a short brief and we will reply with the questions that actually affect cost, tooling and timing.
Start a project